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Industry Thoughts

AirAsia Takes Off with Ada-powered Virtual Assistant

Leigh Lepage
January 28th, 2019 — Quick read
AirAsia Takes Off with Ada-powered Virtual Assistant: Ada’s AI reduced customer wait time up to 98% in one month TORONTO – January 28, 2019 – Ada, a Toronto-based AI customer engagement platform, today announced its partnership with AirAsia, Asia’s leading low-cost carrier. In only one month, AirAsia used Ada to...
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Future of Customer Service: Customer Engagement

Alexandra Levoguer
January 4th, 2019 — Quick read
As we enter a new year, businesses across industries will continue shifting from a ‘live agent’ to an automation-first customer service strategy. This means more companies are deploying a self-serve solution as the frontline of their customer service in response to the growing consumer demand for instant support. According to...
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TORONTO -- December 18, 2018 -- Ada, a global leader in automated customer service, today announced that it has raised C$19 million in Series A funding. The round was led by FirstMark Capital with participation from Leaders Fund and Burst Capital, as well as returning investors Bessemer, Version One,...
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Finding a meaningful career in tech sales

Alexandra Levoguer
November 28th, 2018 — 2 min read
The journey to find Ada is not just an exciting one for our clients, but also for our own employees. Earlier this month, Ada hosted Pipeline’s inaugural speaker panel focused on empowering sales professionals with tools and support to succeed within the technology industry. Like us, Pipeline is committed to...
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Ada Makes Forbes' Under 30

Leigh Lepage
November 13th, 2018 — Quick read
As we’ve previously shared, before building Ada, our co-founders, Mike Murchison and David Hariri, joined customer service teams to answer tens of thousands of inquiries first hand. By manually responding to each question, the duo was able to understand the daily challenges facing customer service teams. This experience led them...
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Bringing the potential of automation to Zendesk Relate

Dan Code-McNeil
November 8th, 2018 — Quick read
Automated customer support continues to be top a priority for businesses across industries. According to Forrester Research, in the next year we should expect investment in AI to increase by more than 300%, with 80%+ of companies planning to adopt AI as a customer service solution by 2020. To keep...
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